A Simpler Life

Very interesting to read this article – https://theconversation.com/the-simple-life-manifesto-and-how-it-could-save-us-33081– on @ConversationEDU discussing the ‘footprint’ of the population here in Australia & it made me think about how connectivity, drones, automation & innovation can be used to balance the right ecosystems around us to sustain us.

What if you were able to create micro-footprints around the world for all you needed, share these with anyone & then collaboratively reduce the burden on the Earth’s resources …

Digital first isn’t an option for media, it’s the only way forward

Article of the day:

Digital first isn’t an option for media — it’s the only way forward — from @gigaom

Thoughts from the author:

Having worked within The Economist going through large digital focused change (and leading some of it!) I can understand entirely where traditional publishers are coming from … there is a history, tradition and large organisation/infrastructure focused solely on a single medium to support, and digital only will not support that.

‘Digital first’ is critical to be woven into the thinking of journalists, publishers and all within a media organisation though, as this maps for ‘where the customer is’. They are no longer buying newspapers for their daily fix of news, sport, business and timely information … those days are long gone … but this does not mean that a publisher has to be ‘digital only’.

Being ‘where the customer is’ means precisely that, and sometimes that is in a ‘lean back’ mood, and this is where the paper publication and tablet experience is focused. The jury is still out on whether people prefer paper or screen in this mode, but there are opportunities for both. Publishers need to focus on being ‘where the customer is’ and the emotional attachment they have with the medium whilst in these varying modes.

Commercialisation of both is also still a sustainable model. Having lead a number of digital media teams and organisations I can tell you that the money is there via digital, and will be there on mobile. Yet, there are a number of publishers who are embracing all mediums, even if they are mega-niche focused, they prove the model that digital and paper can work hand in hand as long as you are laser focused on what the customers want and being where they are.

Where to start …

Presented with an empty input box, there is always that 10 seconds of doubt as to what to write … I have just had that feeling here as I start again my blog after a number of year of inactivity, using other mediums (images, tweets, links etc.) and also having had many different focused blogs over my 17+ years working in online.

I don’t need to be coding any more to get a post live to the world

I don’t need to be ‘keeping up with others’ in a race to who can find the cool new experience

I don’t need to be proving that I know a thing or 2 about online experiences and what works for users (I hope I had shown that to my current and previous employers)

… and I don’t need to ramble … so where to start?

This blog started out in reference to an article in Wired/Technology magazine in 2007/8 (this has since disappeared behind a paywall, so no link, but the paywall will be a subject we come to in later posts I am sure), covering the subject of metadata and how thinking at this level across all that we define, design, develop and deliver online (and when I say online, I don’t not distinguish between mobile, PC, tablet etc. … it is all the same now), creates a whole new view into what can be achieved and the relationships which can be created within those experiences and with others … a theme which I warmed to, as I have been applying it during all of my career to date.

This blog will therefore attempt to stretch thinking by reducing the volume a little and taking user experiences back to a metadata level, be it across real or online (is there a difference?) experiences, the connection between the 2 and also what this means for new experiences for the future.

Facebook, Twitter, Foursquare, Groupon, Zynga, Amazon … and the majority of online experiences are only as powerful to users as they are due to a clear understanding of what can be achieved when you think about the relationships and power of data (be that implicit or explicit) at a meta level, and then building up the experiences which can delight and amaze users on top of that … this gets lost in the mix sometimes, so I want to start to de-construct and then construct within this blog and maybe make you think a little about what this might mean for how you work, approach a situation, interact with others etc.

The input box is no longer blank or empty … which means we are starting somewhere … so here it is … enjoy!