I have bumped into this ‘challenge’ over & over again throughout my 20+ year career in digital media. What platform are we creating our content for? How do we make sure our process, tools & technologies are able to adapt & respond to new platforms?
Sadly, there are a number of large businesses who are still not able to answer this question or who have bet the house on a platform which is no longer the most relevant to it’s customers. Storytelling is key to the human race, it has been occurring since the cavemen shared stories around a fire, but they moved to tell stories via cave paintings as they wanted to tell a wider audience, and the rock face was the platform. This has been the evolutionary case over time, with print presses, radio, TV & now digital (and the internet).
As we are now in a world where the mobile internet is THE primary habit for keeping connected, therefore those who are telling stories need to evolve their output and processes to these connected, mobile platforms.
The platform is eating the world (well, mobile video is actually), so therefore media organisation or those who want to tell stories needs to accept this, acknowledge it and then change their newsroom processes and outputs to meet the needs of the customers/readers …well, this will be connected viewers really, but you get what I mean.
This posting on Medium also outlines this challenge, so have a read:
Building platform agnostic newsrooms and platform perfect content
Having worked at a number of digital businesses who have internal ‘hackathons’ I have always seen the great value of getting diverse teams together, constraining them with either key problems to be solved or time & resources constraints …and then amazed by the creativity & execution which is possible under these conditions. At Yahoo! the Yahoo! Weather app, a number of key features within Flickr, Mail & Sport came from the EMEA or Global hackathons, and even in AOL (back in the day) the ability to set diverse teams against a customer problem generated a number of new approaches using technology (in those days there FDO and Rainman!!)
These events allow all employees critically to ‘fail safe’ and also to come at a business or customer need from multiple angles, connect the dots between how to answer the ‘job to be done’ using technology & then execute.
We have instilled this within News Corp Australia through our NewsFoundry initiative (next one end of the month) & all the teams across the business are now using this approach from the startup/digital world to enable innovation.
To understand more the value of these ‘hackathons’ read the following from Pedram Keyani from @Uber but formerly @Facebook, as it articulates the value this organised events can have on the culture, execution focus & employee engagement within a business.
Very interesting to read this article – https://theconversation.com/the-simple-life-manifesto-and-how-it-could-save-us-33081– on @ConversationEDU discussing the ‘footprint’ of the population here in Australia & it made me think about how connectivity, drones, automation & innovation can be used to balance the right ecosystems around us to sustain us.
What if you were able to create micro-footprints around the world for all you needed, share these with anyone & then collaboratively reduce the burden on the Earth’s resources …
What happens online every 60 seconds
Value of creativity
From Bruce Nussbaum (Author of Creative Intelligence – Create, Connect and Inspire) a good view into how people value creativity within all they do, use and see.