Spring is in the air and in Europe there is the prospect of Euro2012 and the Olympics for sport fans to look forward to. Every time there is a large regional or global sporting event, there is one thing nowadays we can guarantee that goes along with it … fans of people who share the same interest wanting to create a ‘crowd’ and share there passions. Also, merchandising and companies taking you closer to the action.
It was with these ideas and concepts that watching a Swiss teenager in Starbucks yesterday adding a new set of stickers into his Panini Euro2012 sticker book set the cogs slowly turning. Panini have been the one and only sticker book to be seen with for these marque sporting events for years, so was not a shock to see that the passion and excitement was still there with this teen, more the point was that it was still a physical book, physical stickers and a very singular experience for him (although he was sorting his swaps … another thought right there).
I am certain there are thousands of teens across Europe undertaking the self same activity to show there passion for football and the great players/teams in the competition, but take the fact it is around football away … well, there is something to ponder there about the emotions, feelings and interactions this has for a person who has an interest, which is shared with others … one I am now pondering.